June 25, 2022

Southeast Asia Announces Largest E-Sports TV Channel

The world of E-Sports is soon to get even bigger. ESports.com CEO Michael Broda has announced the Esports Pro League (ESPL) – via Press Release. Broad co-founded the ESPL alongside iCandy Interactive Limited and Sedania Innovator Berhad. They have brokered a partnership with eGG Network, Southeast Asia’s largest esports television channel. The eGG Network will broadcast ESPL’s upcoming esports tournament. ESPL’s first broadcast tournament will be held 2020.

And to further this announcement, the ESPL has signed Axis Esports as its first Malaysian Franchise Partner.

Astro Malaysia Holdings Berhad (“Astro”) owns the eGG Network. Astro broadcasts to eight countries in Southeast Asia and Australia. All of which holds a potential viewership reach of 100 million. The eGG Network delivers high-quality esports entertainment to more than two million active viewers. It also broadcasts over 2,000 hours of live esports content a year. This is in addition to hosting over fifty world-class regional events in its supported territories.

A Bright Future for Asian Esports

ESPL CEO Michael Broda said;

“The popularity of esports continues to grow at an accelerated rate because it’s not an elite sport that has the potential to discriminate. It’s global and for everyone, connecting all of the continents.

“With our valued partners, eGG and Astro, we have extensive geographical coverage, enabling us to further grow our international esports ecosystem in this exciting phase of the esports industry”.

Astro’s Head of Sports, Lee Choong Khay said;

“The eGG Network is the leading esports platform in SEA with capabilities in content production and broadcasting. Our channel is available in eight countries and we have strong engagement with gamers on our digital platform. With ESPL, more fans can catch the action and more gaming talents can be discovered”.

ESPL to Broadcast to 16 Countries

Sedania founder and Group Managing Director Datuk Azrin commented;

“The eGG Network’s strengths not only lie in the fact that it has the biggest esports channel in the Southeast Asian region but the channel’s ability to tell stories that are compelling and inspirational as well as evoke interest for the sport. [The] eGG crafts various documentaries related to the sport and the individual games, which truly makes them stand out”.

Beginning its global roll-out in early 2020 across 16 countries covering Asia, Europe, and the Americas, ESPL is a new esports network. ESPL will focus on community and digital interactivity. By adopting a scalable licensing partnership model, ESPL can work with experienced tournament organizers in every country ESPL plans to enter. This model offers an integrated and open ecosystem for tournaments, media, brands, publishers, teams, and players. ESPL will also work alongside game-publishers who share the vision of promoting healthy and competitive gaming events across markets worldwide. 

The first ESPL season is planned to run from February to December 2020. Official details about the tournament rules and locations to be announced soon. For more information, click the ESPL’s website. For further information on the eGG Network, check out their official website. And as always, make sure you stick with Any Button Gaming for the latest gaming news from across the world.

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