May 27, 2022

SEGA to Focus on PC Following Steam Success

Sega

COVID-19 has a lot to answer for. Whether it’s Joe Wick galvanising the British public to pursue a healthier lifestyle with Mr. Motivator aplomb, the invention of the “quarantini” or the increasing popularity of toilet seat licking, it’s been a ride. But those of us disinclined to drinking disinfectant, it seems the gaming industry has had its quota of quarantine success.

None more so for SEGA, who have seen unprecedented sales of their cavernous back catalogue though the most unlikely of platforms: PC. Exemplified by the astronomical success of Persona 4 Golden’s Steam debut, surpassing 500k sales globally last month. With significant investment in the arcade scene, this is one area of SEGA’s sprawling empire not hit hard by the pandemic. Enough even to give the Japanese gaming giant pause for thought.

Key to SEGA’s success is behind them

Divulged at an investor Q&A yesterday, Sega commented that “repeat sales” of its back catalogue increased throughout H1 this year. Performance it seems has dwarfed that of 2019 despite the pandemic. Steam seems to be the key here, SEGA’s new vehicle of deliverance from economic disaster, pushing sales sky high in the US and Europe. By the publishers own admission, this has had a very real impact on its future strategy;

“Going forward, we intend to aggressively promote the porting of previously launched titles to Steam and other new platforms. Under such direction, we would like to take multi-platform rollout in account and prepare the PC version and others from the start.”

SEGA spokesman, investor Q&A, August 2020

SEGA Poised for PC Dominance

SEGA’s prevalence in the PC scene is nothing new, with stock in an array of reputable developers. Including the likes of Creative Assembly, Relic Entertainment, Amplitude Studios and Sports Interactive, this move seems prudent, and SEGA are well equipped to take full advantage.

Ecco on the Epic Store? A boy can dream

So whether it’s Altered Beast on Battle.net, Ecco the Dolphin on the Epic Store or Sonic on Steam, it’s clear we can expect all expect a heavy shot of nostalgia delivered directly to the platforms of our respective preference soon. Retro gaming is undoubtedly beyond niche popularity, and what better way to while away the lockdown than a casual trip down a Mega Drive adorned memory lane. Up, down, left right, a+start for the win.

Source; Games Industry


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