Rockstar has announced they will be donating 5% of generated in-game revenue to businesses and communities affected by Coronavirus.
“Starting April 1st and continuing through the end of May, 5% of our revenue from purchases in our online games, GTA Online and Red Dead Online, will be donated to COVID-19 relief efforts. These funds will be used to help local communities and businesses struggling with the impacts of COVID-19, both directly and by supporting some of the amazing organisations who are on the ground helping those affected by this crisis. As things progress, we will share more on these efforts”.
5% might not seem like a lot, but GTA Online (in particular) is a really popular game. After more than five years, GTA 5 still maintains a spot in the most-played/highest purchased games, month on month. A large draw for that is GTA Online. The appeal for gamers is still there.
Whilst Red Dead Online hasn’t picked up as quickly, the game uses the same monetisation options as its GTA counterpart. Players can invest real-world money into buying in-game currency to get the best vehicles, properties, clothes, and more.
And, as we’re all still stuck inside for the foreseeable future, you can bet that the number of people flocking to GTA and Red Dead Online will only increase.
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