May 16, 2022

Nintendo To Cut Back on Mobile Gaming

Despite initial successes, Nintendo has decided to step away from the mobile market and focus on its console business instead. Thanks, in no small part, to the efforts of everyone playing Animal Crossing: New Horizons.

Despite their previous gains, Nintendo is pulling out of the mobile market.

A report from Bloomberg notes how the company is “underwhelmed” by mobile entry’s performances. As such, Nintendo will return it’s primary focus on console gaming.

Inarguably, this is definitely the best decision for Nintendo going forwards. Shady business practices aside, Animal Crossing: New Horizons is the best performing Switch release ever.

Bloomberg notes how Nintendo President Shuntaro Furukawa said;

“We are not necessarily looking to continue releasing many new applications for the mobile market”.

The company’s initial gambit into the mobile market came as a result of under-performing Wii U sales. The mobile games were seen as a way to uphold Nintendo’s bottom-line. However, again, following the runaway success of Animal Crossing: New Worlds, it seems the necessity is no longer there. This, coupled with Nintendo’s mobile games becoming less and less financially relevant, should see an end to the company’s mobile presence going forward.

Hopefully, they don’t take what they learned from the mobile industry and implement it into their console games going forward.


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