Nintendo Not Afraid of New Console Generation as Switch is Too “Different” Anyway

Nintendo Not Afraid of New Console Generation as Switch is Too “Different” Anyway

With the current financial year coming to an end, the games industry’s major players are eager to share their views about the future. This year it is especially interesting as we stand on the brink of a new era of consoles.

In the Q&A for Nintendo’s latest briefing, President Shuntaro Furukawa and Representative Director Shigeru Miyamoto also talked about the year ahead.

One of the burning questions was if they consider new hardware from their competitors a threat. Even though Furukawa admitted great changes coming to the industry, he doesn’t see them as too worrying. It turns out that Nintendo feels that they have found their own niche on the market.

“We believe that the position of Nintendo Switch in its lifecycle is different from that of hardware from other companies and that the consumers of our products are also different. Therefore, we do not believe that the business activities of other companies will be especially influential on Nintendo’s business”.

Shuntaro Furukawa, Representative Director and President

President believes the four-year-old Switch is only halfway through its lifetime and there is still a lot to explore. And we couldn’t agree more.

Game developers happily use this console not only for the new titles but also to bring beloved oldies back to life.

What Does the Future Hold for Mario?

Apart from questions about good old console wars, there was one other topic that kept surfacing – IP development.

With their recent announcements about films and theme parks being in development, Nintendo is trying to reach a wider, non-gamer audience. Expanding into video content also has an additional value – preserving their characters through generations.

As Miyamoto pointed out, software made for old consoles needs to be ported for the new hardware to stay relevant. At the same time, video content is more durable and can help beloved Nintendo characters travel through the years.

Nintendo Mobile

One of the other channels that the company is going to pay special attention to in the future is mobile.

Nintendo considers it to be a way to reach new audiences. Especially in countries like China, where people are not used to buying special devices for gaming. Extending franchises like Mario Kart, Animal Crossing and Fire Emblem onto mobile has proved to work out well after all.

Furukawa has even teased some news coming up, saying that they “continue working on development” of some new ideas.

“The primary purpose of the mobile business is to bring into contact with Nintendo’s games and characters the vast number of consumers who cannot be reached via dedicated video game systems alone”.

Shuntaro Furukawa, Representative Director and President

All in all, Nintendo seems to be happy doing its own thing without worrying too much about competition. They kept mentioning about staying true to their mission of creating new ‘ways to play’ and bringing more ‘interactivity’. After all, does it really matter if it’s a film or a theme park mascot if we get to enjoy the company of our favourite plumber?


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