Last week, Sony announced that it would be increasing the retail price of PlayStation 5s, effective immediately.
The new listed price for PS5s will see the console now retail at £479.99 and £389.99 for the Digital Edition.
That is an increase of £30 in the UK alone, with other regions seeing similar increases.
Since then, both Microsoft and Nintendo have responded to Sony’s price increase news.
And, it couldn’t be a more black-and-white conversation.
Neither company is looking at increasing its prices at this time.
Nintendo said;
“While we cannot comment on pricing strategies, we currently do not have any plans to change the price of our hardware due to inflation or increased procurement costs in each country. We will determine our future pricing strategies through careful and continued deliberations.
While the final price to consumers is always determined by retailers, as [Nintendo President] Mr Furukawa stated, Nintendo has no plans to increase the trade price of its hardware”.
via Eurogamer
Microsoft, whilst not as direct with its language, still had the same message;
“We are constantly evaluating our business to offer our fans great gaming options.
[As such], Xbox Series S suggested retail price remains from £249.99 and the Xbox Series X is from £449.99″.
via Eurogamer
SIE President Jim Ryan explained the reasoning behind Sony’s price increase;
“The global economic environment is a challenge that many of you around the world are no doubt experiencing. We’re seeing high global inflation rates, as well as adverse currency trends, impacting consumers and creating pressure on many industries”.
PlayStation
Ryan also deemed the move a “difficult decision” and added;
“While this price increase is a necessity given the current global economic environment and its impact on SIE’s business, our top priority continues to be improving the PS5 supply situation so that as many players as possible can experience everything that PS5 offers and what’s still to come”.
However difficult it may have been, somehow, both Nintendo and Microsoft haven’t had to resort to such implementations.
At least, not yet.
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ABG’s Senior Editor (News), YouTube content creator/streamer.