May 22, 2022

Nintendo Big Boy Bowser Explains Limited-Time Releases

What’s in store for us Nintendo?

Nintendo of America President, the aptly named Doug Bowser (maybe drop the Doug part and go all in?) has talked in a recent interview about Nintendo’s recent strategy of limited- time releases.

The reason stated by Bowser and Nintendo is that these releases are to celebrate the anniversary of Mario and thankfully won’t be their new strategy across all areas.

But Will They Come Back?

Yeah, I think I use a simple word: celebration. It just — this is a celebration of Mario’s 35th anniversary.

And we wanted to celebrate in unique and different ways, and we’ve done that through games like Super Mario 3D All-Stars, or we will be doing that through future releases, such as Super Mario 3D World + Bowser’s Fury.

And then we’ve also done it through releases such as Game & Watch: Super Mario Bros., or through Mario Kart Live: Home Circuit.

There are various ways that we’re celebrating Mario’s 35th. And with some of these titles, we felt it was an opportunity to release them for a limited period of time.

They’ve done very, very well. Super Mario 3D All-Stars has sold over 2.6 million units in the U.S. alone. And so clearly, consumers have been able to jump in and enjoy that.

And it’s not strategy that we’re going to be using widely, but it’s one we thought was very unique for the actual anniversary.

Big Boy Bowser to Polygon

As glad as we are to hear that this won’t be widely used as a policy by Nintendo, it does seems strange as well to essentially, purposely block off sales of your product.

If you want any of these limited-time products, you’ll have to grab them before 31st March 2021.

Hopefully this ideas will be reanalysed at some point and the games and accessories will be available again at some point.

What’s Up Your Sleeve Bowser?

Bowser also talked about the COVID impact on Nintendo, the future plans for smash hit Animal Crossing: New Horizons, a Nintendo style game pass service, the infamous joy-con drift and the idea of a Nintendo Switch Pro version.

Whilst commenting on all topics, he gave typical presidential responses and talked without actually saying anything to give us hints as to what is coming up.

Questions about the Breath of the Wild sequel were easily deflected onto talking about the success of recent Zelda franchise release Age of Calamity.

Though Bowser did speak briefly about his excitement for the Nintendo theme park due to open in Osaka this February and like most of us, his most anticipated attraction is experiencing Mario Kart live.

You can check out his full interview over at Polygon.


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