May 23, 2022

Netflix Working on Offering 50 Games by End of 2022

Focusing primarily on mobile games for now

Netflix looks to be expanding its burgeoning video game market this year, despite its stock price plummet

The Washington Post has reported that the streaming service has “hired multiple executives to significant positions [in] it’s gaming vertical over the past few months”.

These executives include; Leanne Loombe, who worked at Riot Games as a director and executive producer. Also, on-board is Mike Verdu who previously led Facebook’s VR division and acted as an executive at EA. And finally, Amir Rahimi, who was president of mobile game publisher Scopely.

As such, Netflix appears to be looking at content opportunities involving video games “from every direction”.

When Netflix announced it was stepping into the market, it offered subscribers five games as part of their subscriptions. This figure has since grown – currently standing at 18 games. However, as the Washington Post notes, this figure looks to rise to 50 titles by the end of the year.

Joost van Dreunen, Lecturer on the Business of Games at the NYU Stern School of Business, stated;

“[Netflix’s] wild entry into gaming was an indication that it needs to look beyond video streaming to keep its business humming. The announcement of a cross-category launch of [playing card game-turned video game] Exploding Kittens shows Netflix’s willingness to try new things. [But] it is not the type of release that is going to save the farm”.

Currently, Netflix owns three gaming studios – Boss Fight Entertainment, Next Games, and Night School Studio. Of these acquisitions, Netflix CEO Reed Hastings noted;

“We’ve been doing these small acquisitions to build up the know-how and the creative chops to be able to make some really great gains”.

These gains have primarily come by way of mobile games, which Netflix has already dabbled with. In fact, Next Games developed Stranger Things: Puzzle Tales ahead of its acquisition.

Of course, this should come as no surprise to anybody who has been keeping an eye on Netflix content recently. With adaptations of video game properties such as Castlevania, Cuphead, and, of course, The Witcher, Netflix has been trying to establish that synergy for a while already.

Netflix looks to expand upon that synergy, with the upcoming Exploding Kittens receiving a TV show adaptation to coincide with its video game form.

We will wait and see if this focus pays off for Netflix, and if it can get to that 50 game target by New Year.


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