May 28, 2022

Netflix to Join the Video Game Industry?

Would that make Netflix the Netflix of video games?

According to a report by The Information [Paywall], Netflix wants in on the action.

The report notes how Netflix is, “looking to hire an executive to to oversee expansion into video games”.

Of course, nothing is set in stone just yet. However, it wouldn’t be the first time Netflix has wanted to join the industry.

Aside from interactive TV shows, such as Black-Mirror: Bandersnatch, Netflix has also licensed out Stranger Things. That has been made into two separate games, available across several platforms.

Furthermore, Netflix said the following to GameSpot;

“Our members value the variety and quality of our content. It’s why we’ve continually expanded our offering; from series to documentaries, film, local language originals, and reality TV. Members also enjoy engaging more directly with stories they love; through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel and To All the Boys. So we’re excited to do more with interactive entertainment”.

It obviously would bring yet another player to the game [no pun intended]. The industry is no longer a three-horse race. Aside from Microsoft, Sony, and Nintendo, Google and Amazon have joined the ranks in recent years too. So, in reality, it was probably just a matter of time before Netflix decided to give it a try. However, what avenue it goes down and what a Netflix games division would look like remains to be seen. All I know is, there’s a lot of options out there currently: do we need another?


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