Netflix Looking to Expand into Cloud-Gaming

Netflix Looking to Expand into Cloud-Gaming

Netflix is seemingly going big into the cloud-gaming sphere.

According to an interview with TechCrunch, the streaming-service platform wants a piece of the action following in Amazon, Microsoft, and Google’s footsteps.

TechCrunch spoke to Mike Verdu, Netflix VP of Gaming, who noted how the company is, “seriously exploring a cloud gaming offering”.

Furthermore, Netflix is set to open a new gaming studio in Southern California.

Verdu noted;

“It’s a value add. We’re not asking you to subscribe as a console replacement. It’s a completely different business model. The hope is over time that it just becomes this very natural way to play games wherever you are”.

Whilst Verdu is optimistic, he is also acutely aware of recent struggles within the cloud-gaming sphere. Recently, Google announced it was closing down its Stadia platform completely in January 2023.

“Stadia was a technical success. It was fun to play games on Stadia”, Verdu added. “It had some issues with the business model, sure”.

Currently, Netflix has four other gaming studios in operation. These include one in Helsinki with a former General Manager of Zynga leading the charge, as well as Boss Fight Entertainment, Night School Studio, and Finland’s Next Games.

Chacko Sonny, former Executive Producer on Overwatch will man the fort at the new California-based studio.

Of Sonny’s decision to join the ranks of Netflix Games, Verdu stated;

“He could have done anything, but he chose to come here. You don’t get people like that coming to your organisation to build the next big thing in gaming unless there’s a sense that we’re really in it for the long haul and in it for the right reasons”.

Currently, Netflix has 35 games available on its service, 14 in development, and 55 “in flight”.

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