May 27, 2022

Discord Distances Itself From Gaming Roots

“Discord: Your Place to Talk”.

The popular gaming-based discussion platform is rebranding in an attempt to attract a wider audience base. Check out what CEO Jason Citron has in store.

Discord has announced it is distancing itself from its gaming related roots going forwards.

The move is an attempt to become more general-purpose based and therefore, reach a wider range of users.

Discord founder and CEO Jason Citron released a blog post detailing the changes, and what users can expect to see;

“Video games are about people. They have the power to bring together people from different walks of life, from different parts of the world; united by something they love. They help create memories filled with laughter, nostalgia, frustration, achievement, and togetherness.

This is why we originally created Discord; we wanted a simple and easy way to capture and enable these feelings we experienced growing up…”.

Many users have cited using Discord for far more than just talking about games. Books, art, movies, and more besides have all been chatted about on the platform.

However, the platform did not move forward with it’s client-base;

“In asking you what you want Discord to be, we heard that you want Discord to be; more welcoming, more inclusive, and more trustworthy so more kinds of communities can find a home here. Many of you told us that the biggest misconception you hear about Discord is that it’s ‘only for gaming’. You feel Discord’s for ‘literally everyone’ and ‘for anyone who likes to talk’.

As you’ve used Discord for more than playing games, our branding didn’t keep up. The way we talked about ourselves sent the wrong signal to the world. This made it harder for you to bring your broader community on Discord. And we know that the first few interactions someone has [with our service] could be intimidating because Discord is complex with many features”.

Thankfully, Citron and the rest of the Discord team appears to have their finger on the pulse.

The new direction will be ushered in with various tweaks to the platform, including;

“…streamlined the new user onboarding experience and added server video so it’s easier than ever to get together. There are new server templates that make it super easy to help your friends create new servers. We’ve fixed hundreds of bugs, increased voice & video capacity by 200%. And we continue to invest in reliability and performance as our top priority.

We’ve also made the jokes and references within the app less gaming-specific. This is to make sure everyone can take part in the fun and make Discord more welcoming. And we’re launching a new website with a new tagline: Your place to talk”.

YouTube player

In a year where the demand and usage of video-conferencing applications have risen, this move was inevitable. The platform is free to use, and already home to a massive community. By adding new features, Discord can only get better.

Citron’s full post includes a lot more than what you can find here. If you’d like to have a full read of what’s happening, be sure to check out the Discord blog post.


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