Put so eloquently by Dr Tyrell in iconic 80’s thriller Blade Runner, “the light that burns twice as bright burns half as long”. In a recent, borderline genius move from the creators of game Emoji Revolution decided to call themselves “Very Positive”. Aligned to the review system that Steam employs, this may well have fooled a number of would be buyers to assume this was an indication of the game’s quality. Cheeky bastards.
Of course, this kind of tactic is not to be encouraged. Miss-leading your player base from the get-go is by no means a long term strategy. Unless you’re EA, perhaps. A deplorable tactic that was inevitably going to backfire at some point. Which is of course exactly what happened. The developer has since been kicked from the platform, and the game removed.
A Very Positive Rouse
I knew that reviews have a huge impact on the customer’s decision. I noticed that the publisher/developer name is located really close to the reviews and has the same colour, and I decided to use it for my purposes.
As the the heat intensified, Really Positive commented that, rather brashly they didn’t think there was an issue with Steam. The ban followed within days. The developer took to Twitter to present it’s side of the shenanigans.
Very Positive further added to the frey by later commenting that it was only guilty of releasing a really bad game. A not so subtle jab at CD Projekt Red, who in its eyes were culpable of a similar crime.
But there is an irony in this tale that has not gone unnoticed. Before it received the ban, and Emoji Evolution removed from Steam, the game had in fact received a “Mostly Positive” rating. A high accolade for a first time endeavour. There is some argument that this may have been somehow manipulated by the developer, but if not it rather undermines their inevitably unnecessary and cheap attempt to fool consumers. It gives us cause to reel out one of a plethora of meaningless cliches. Cheaters never prosper seems a good fit. Then again, EA are still making games, apparently.
“Video games are great. I should know, I’ve played some.”
Olly S, July 2020